Clothing Labels and Other Apparel Branding Options

Refer to the chart below for labeling options for your clothing design project. Keep in mind that the more rugged the use is for the item, the more durable the tag has to be in order to endure heavy friction and laundering. The woven tag and woven patch are the most durable choices.

An example of this would be if you plan to affix your label on the outside of the clothing, serving as durable, prominent branding.

If your garment does not have excessively heavy use, you can entertain printed satin or printed cotton labels. You can explore the difference between the two types here.

Satin and cotton labels have a softer look to them than woven labels, but they cannot withstand as much use. Think about the difference between your satin sheets and your grandmother’s woven throw blanket. Which one is going to be around the longest?

Finding the perfect clothing label is about more than just picking “what looks good.” You need to make sure that your fabric labels are going to stand up to the wear and tear you’re going to put them through. Some branding options may be better suited for your situation than others. We’re here to help you find exactly what you need from the start.

Quick Reference Clothing Label Chart

Clothing and ApparelWoven LabelsPrinted Fabric LabelsWoven Patches
Children’s/BabiesYesYesYes
ClothingNoYesYes
UnderwearYesYesYes
ShirtsYesYesYes
ShortsYesYesYes
JeansYesYesYes
Formal trousersYesYesNo
Casual PantsYesYesYes
Rugged work clothesYesInside garment onlyYes
SwimwearrNoYesNo
ShoesYesNoYes
NeckwearYesYesNo
SportswearYesYesYes
SuitsYesYesNo
HatsYesYesYes
WigsYesYesNo
Silk clothingYesYesNo
CoatsYesYesYes

The team here at Roxwell Waterhouse has come up with an easy way for you to make decisions about your fabric labels for clothing branding options. Keep in mind that the more rugged the use is for the item, the more durable the tag has to be in order to endure heavy friction and laundering. The woven tag and woven patch are the most durable choices.

You may also give us a call at 682-227-0100 if you just need to discuss your product—oftentimes, we can suggest new and unusual labeling options that aid in establishing a luxurious, upscale image.

Which Branding Option Is Right For You?

Durability is the most important factor in selecting a label’s material. If you’re putting the label on something you use every day, you need it to have a heavy duty material that isn’t going to fade in color or design. An example of this would be if you plan to affix your label on the outside of the clothing, serving as durable, prominent branding. In that case, a woven patch or label would be the best option for longevity.

Another factor to consider is the visibility of the label you want to use. If you want crisp, bright colors that are sure to stand out, woven labels and patches are going to be best fit for your project. If you would rather have a natural look that blends directly with the existing material, printed labels will work well for you. Both types of fabric labels for clothing have the potential to improve your branding. You just have to figure out which one you like best.